MATIERE PREMIERE creates stylish perfumery: direct, radical, and uncompromising. Each creation is born from a simple yet powerful idea: the overdose of a natural raw material, cultivated or chosen for its raw strength. Its beauty, texture, and radiance are brought to the forefront. Unfiltered. Straightforward. No gratuitous stylistic effects, no superfluous artifice. The material speaks, vibrates, and lives. Each fragrance is conceived as an olfactory manifesto where the ingredient imposes its presence, recognizable, immediate, and addictive.