Gruau takes part in the revolution that began in 1947 with the New Look: the lines of female codes are rewritten.
He joins those who are now his friends, Dior, Givenchy, Balmain, for them he creates shapes, creates advertisements, women covered in ostrich feathers.
Gruau will say - "The line is the basis of all the arts: a single line can express greatness, nobility, sensuality, it is the synthesis of all sensations, the concentration of all knowledge."
The lines of the BOA MADRE bottle are women's hips and ostrich eggs. The egg is the representation of the primordial seed from which it all began, its iconographic use is in all cultures. curved lines.